An SEO agency plans and runs the work that makes a business appear in organic search: technical fixes, content, links and measurement. Busca Orgânica handles SEO, GEO and AEO in one scope for companies in the United States and Ireland, working remotely from Brazil with a monthly report on goals agreed at the start.
Hiring an SEO agency means handing a specialist team the work of getting your pages found when buyers search, on Google and, more and more, inside answers written by AI systems. Busca Orgânica is the Grupo Orion company dedicated to organic search. We have served more than 700 clients in Brazil since 2021, and we work with businesses in the United States and Ireland remotely, from our headquarters in Guarulhos, São Paulo.
What an SEO agency Does Day to Day
The visible part of SEO is the ranking. The work behind it is a mix of engineering, editing and analysis. In a typical month our team reviews how Google crawls and indexes the site, fixes what blocks it, writes or rewrites pages that answer real questions, earns mentions and links from relevant websites, and reads Search Console and analytics data to decide the next cycle.
Google publishes the rules in Google Search Essentials and in its spam policies, and we work inside them. That rules out shortcuts such as doorway pages, bought links presented as editorial, or text generated in bulk without review, all of which Google describes as spam. A documented, slower approach costs far less over the life of a website than recovering from a manual action or an algorithmic demotion.
SEO, GEO and AEO in One Scope
Search now has more than one results surface. A buyer may read the classic list of links, an AI Overview at the top of Google, or an answer from ChatGPT or Perplexity that cites a handful of sources. We treat the three as one job, because the same pages feed all of them.
| Discipline | Where it shows up | What we work on |
|---|---|---|
| SEO (search engine optimization) | Google organic results and Google Maps | Crawling, indexing, site structure, content depth, links, Core Web Vitals |
| GEO (generative engine optimization) | AI Overviews, ChatGPT, Perplexity, Gemini | Passages that make sense when quoted alone, consistent entity data, sources named on the page |
| AEO (answer engine optimization) | Featured snippets, People Also Ask, voice assistants | A direct answer below each heading, questions written the way people ask them, structured data |
The term GEO comes from a 2023 research paper by Aggarwal and colleagues (arXiv 2311.09735), which studied how changes to content affect visibility in generative engines. We use its logic without the hype: no one controls which sources an AI model chooses, so the realistic goal is to make your pages the clearest and most verifiable answer available. For an engagement centered on AI search, see our AI SEO agency service.
What Is Included in the Engagement
- A technical review at the start, based on the checklist of our technical SEO audit, with fixes ranked by impact and effort.
- A keyword and page map that assigns one search intent to each page, so two of your pages never compete for the same query.
- Content production and rewriting, each page built around a direct answer, a clear structure and facts a reader can check.
- Structured data from schema.org for the organization, services, FAQ and articles, where it applies.
- Off-page work, mostly digital PR and outreach for editorial links, described in our link building services.
- Google Business Profile management when the business serves a defined local area.
- A monthly report with Search Console and analytics data: what was done, what changed and what comes next.
How We Run the Work
- Discovery call: we learn your offer, margins, sales cycle and the markets you serve, in the US, Ireland or both.
- Diagnosis: access to Search Console, analytics and the CMS, a full crawl of the site, and a review of current rankings and AI visibility for your core queries.
- Goals agreed at the start: the queries, pages and conversion actions we will track, written down so both sides read results the same way.
- Roadmap: technical fixes first when they block indexing, then the pages with the most commercial value, then supporting content.
- Execution in monthly cycles, with your approval on anything that changes copy, design or offers.
- Review: each month we compare results with the agreed goals and adjust the next cycle.
Working With a Search Team Based in Brazil
Choosing an SEO agency in another country raises fair questions about time zones, language and accountability. All our work for the United States and Ireland is remote, and we say so up front: we have no offices or staff in those countries. In practice the distance matters less than it sounds. Brazil is 1 to 2 hours ahead of New York, Miami and Boston, so the working days overlap almost entirely. Dublin is 3 to 4 hours ahead of us, depending on daylight saving time, which leaves the Irish afternoon as a shared window for calls.
Meetings happen by video with an English-speaking team, reports follow your time zone, and the people on the calls are the people doing the work. If you prefer to keep execution in-house and only need senior guidance, our SEO consulting services cover that format.
Who This Service Fits, and Who It Does Not
An SEO agency engagement fits businesses that sell something people actively search for: B2B services, manufacturers, professional firms, local service companies and online stores with a defined catalog. It also fits companies with an existing site and some search history that want it to bring in more qualified demand.
It is a poor fit if you need sales next week, if the product has almost no search demand, or if the website cannot be changed. Organic search builds over time, and results depend on competition and on how Google and AI systems evolve. When we see one of those situations in the first call, we tell you before any proposal, and paid media may be the more sensible first step.
How Progress Is Measured
We track signals in order of their distance from revenue. First, technical health: pages Google can crawl and keeps in its index. Then visibility: impressions and positions for the agreed queries, plus whether your pages are cited in AI Overviews and answer engines for a fixed list of prompts. Finally, business results: organic sessions, calls, form submissions and leads tied to the pages we worked on.
No honest SEO agency can promise a specific position, traffic level or AI citation, because those depend on systems no one outside Google or the AI providers controls. What we commit to is the plan, the work and the transparency: you see every change we make and the data behind each decision.
If you want to know where your website stands today, book a call with our team. We will review your current search visibility and explain what an engagement would involve for your business.
