With SEO service by state, the page that matters is the one for the state where your buyers are, not the one for your company's address. Google takes the searcher's location into account when ranking results, as described on the How Google Search Works page. That is why a factory in Guarulhos that sells implements to Mato Grosso learns more from the Mato Grosso page than from the São Paulo page.
We are a technology company focused on Google rankings and AI citations, with our own methodology and, for organic search, a contractual performance guarantee with targets agreed at the start of the project. The method is the same in every state. What changes from one page to another is the market: the sectors driving the local economy, the cities where searches concentrate, and the projects our client base already has in the region.
How does SEO service by state work?
Every project is run from our headquarters at Av. Salgado Filho, 252, in Guarulhos (SP). Between Grande São Paulo and the rest of the country, what changes is the meeting format and, in six states, the time zone:
| Item | Grande São Paulo | Interior of SP and other states |
|---|
| Meetings | In person at the office, scheduled in advance, or by video call. | By video call, with the same agendas. |
| Hours | Monday to Friday, 8 a.m. to 6 p.m. | The same window in Brasília time: in Acre, 6 a.m. to 4 p.m. local time; in most of Amazonas and in Mato Grosso, Mato Grosso do Sul, Rondônia, and Roraima, 7 a.m. to 5 p.m. local time. |
| Approvals | Analysis, content, and layout approved by the client. | The same approvals, recorded online. |
| Method and contract | Same method and same contract model. | Same method and same contract model. |
The steps are the same in any state, and the client approves each deliverable before the next one begins:
- Contract and company onboarding, with organic search targets agreed at this stage.
- Briefing: services, audience, cities served, and differentiators, gathered with the client.
- SEO analysis: the market's search landscape, presented and approved in a meeting.
- URL structure: the page map by service, state, sector, and city, designed for Google and for AI.
- Content: copy written by our team and approved by the client.
- Layout: approved by the client, following search engine best practices.
- Publication: the timeline is set in the contract, based on the size of the project.
- Monitoring: reports with the metrics agreed in the contract.
How many projects does our client base have in each region?
The table uses Busca Orgânica's client base (internal dashboard, Oct/2026, count of contracted projects by the company's state). It shows where local proof already exists and where the state page relies on the market and the method, without inventing clients.
| Region | Projects in the base | States with projects | States with no projects yet |
|---|
| Southeast | 527 | São Paulo (489), Minas Gerais (20), Rio de Janeiro (15), Espírito Santo (3) | None. |
| South | 30 | Paraná (15), Santa Catarina (12), Rio Grande do Sul (3) | None. |
| Center-West | 9 | Mato Grosso (4), Goiás (3), Mato Grosso do Sul (1), Distrito Federal (1) | None. |
| Northeast | 8 | Alagoas (3), Bahia (2), Ceará (2), Pernambuco (1) | Maranhão, Piauí, Paraíba, Rio Grande do Norte, and Sergipe. |
| North | 0 | None | All seven states in the region. |
Of the 489 projects in São Paulo state, 186 are from companies in the capital and 124 from Guarulhos, the city where we are headquartered. In states without projects, the page says so plainly and shows how remote service works there.
What each state page includes
Every SEO service by state page uses the same method with different content. The labels below describe the focus of each one.
Southeast
- SEO in São Paulo: the state of our headquarters and of our five measured case studies, with hubs in the capital, the ABC region, and the interior.
- SEO in Minas Gerais: buyers in mining, manufacturing, and coffee, from the Quadrilátero Ferrífero to the Sul de Minas.
- SEO in Rio de Janeiro: oil and gas suppliers in the Norte Fluminense, construction projects, heavy industry, and tourism, with most of the client base signed in 2026.
- SEO in Espírito Santo: a base of three industrial projects in Serra and Aracruz, covering machinery, sensors, and process safety.
South
- SEO in Paraná: cooperatives and grains, poultry farming in the west, auto parts in the metropolitan region, and the Port of Paranaguá.
- SEO in Santa Catarina: one hub per region, from textiles in Blumenau to metalworking in Joinville and agro-industry in the west.
- SEO in Rio Grande do Sul: supply chains with their own calendars, such as rice and soybeans, footwear, and wine tourism in the Serra Gaúcha.
Center-West
Northeast
- SEO in Bahia: the Camaçari Industrial Hub, western Bahia, and the São Francisco Valley.
- SEO in Pernambuco: Recife, Petrolina, and Caruaru, with a project in the capital since 2022.
- SEO in Ceará: Fortaleza and the largest inland cities, with two environmental and mineral consulting projects signed in 2026.
- SEO in Alagoas: the tourist coast and the sugarcane chain of the Zona da Mata.
- SEO in Paraíba: companies selling outside the state, from software in Campina Grande to hammocks in São Bento.
- SEO in Rio Grande do Norte: fruit, salt, wind power, and tourism, each chain on its own calendar.
- SEO in Sergipe: oil, fertilizers, oranges, and the garment makers of Tobias Barreto.
- SEO in Maranhão: São Luís and Imperatriz, two search markets with different economies.
- SEO in Piauí: Teresina, Parnaíba, and the inland cities where trade and services concentrate.
North
- SEO in Amazonas: manufacturing and services in Manaus, where most of the state's searches happen.
- SEO in Pará: three hubs far apart from each other: Belém, Santarém, and the southeast around Parauapebas and Marabá.
- SEO in Tocantins: agriculture, livestock, and services in Palmas, Araguaína, and Gurupi.
- SEO in Rondônia: Porto Velho, Ji-Paraná, Ariquemes, and Vilhena, each with its own search market.
- SEO in Acre: Rio Branco, Cruzeiro do Sul, and businesses selling Brazil nuts and açaí to other states.
- SEO in Amapá: Macapá and Santana, the Port of Santana, and the Free Trade Area.
- SEO in Roraima: Boa Vista, cerrado agribusiness, and the border with Venezuela and Guyana.
Abroad
Outside Brazil, two markets serve companies that sell in Portuguese: SEO in the Estados Unidos, for the Brazilian community in Florida, Massachusetts, and New Jersey, and SEO in Irlanda, for entrepreneurs in Dublin and Cork.
Where are there service pages by city?
In two states, the website has pages that combine a service with a city. In São Paulo, there are three: SEO in Guarulhos, in our headquarters city; website design in São Paulo, for the capital; and website design in Santo André, for the Grande ABC. In Paraná, there is website design in Curitiba, home to 9 of the 15 projects in Paraná. For businesses with a store or on-site service, distance also matters on Maps, according to Google's tips for local ranking.
In the other states, the services are the same and appear on each state's page:
Tell us which states your buyers are in and talk to Busca Orgânica: the SEO service by state page plan starts with those markets, wherever your headquarters city is.
