Busca Orgânica is a technology company headquartered in Guarulhos/SP, founded in 2021, that positions businesses on Google and in AI answers with SEO, GEO and AEO, using its own proprietary methodology. In organic search, Busca Orgânica works with a contractual performance guarantee, with goals agreed at the start of the project.
Everything you can verify about Busca Orgânica is gathered here, with dates and sources: we started in 2021, in Guarulhos/SP, with 27 projects signed in our first year, and we recorded 136 new contracts in 2026 through October, according to Busca Orgânica's client database. The sections below cover our timeline, how the team is organized, our method, what we leave out of scope and where each number comes from.
What does Busca Orgânica do, and for whom?
Busca Orgânica is a technology company specializing in positioning on search engines and in LLMs, the large language models that power ChatGPT, Gemini and Google's AI Overviews. We use a proprietary methodology to generate organic traffic, meaning visits that come from search with no pay-per-click.
We sell seven services, all tied to being found: SEO, GEO and AEO (optimization for Google, for AI answers and for direct search answers), website design, digital press relations, Google Business Profile management and B2B prospecting, i.e. outbound business-to-business sales. The index of SEO, GEO and AEO services shows what each one does and which to start with. In Busca Orgânica's client database (Oct/2026), the sectors with the most projects are service providers, with 165, and manufacturing, with 159; construction accounts for 46, health and beauty for 41 and agribusiness for 5, the latter since 2022. Each one has its own page under SEO by industry.
Timeline: from 27 projects in 2021 to 136 in 2026
The most direct way to check what we say about Busca Orgânica is the series of contracts signed per year. The table counts projects by the contract year recorded in the company dashboard (Busca Orgânica client database, Oct/2026) and lists one milestone from each period. The clients mentioned in the milestones have a published case study page.
| Year | Projects signed that year | Milestone of the period |
|---|---|---|
| 2021 | 27 | Busca Orgânica is founded in Guarulhos/SP and takes on its first SEO projects. |
| 2022 | 86 | A S Moldes Ferramentaria hires SEO with a new website in April; Vip Drinks, an event bar supplier, signs its project in June. Both are from Guarulhos. |
| 2023 | 98 | New-Fix, a fastener manufacturer from Ferraz de Vasconcelos/SP, switches agencies and starts SEO with us in March. |
| 2024 | 96 | TKL Serv, an air conditioning and refrigeration company in the city of São Paulo, hires SEO in August to grow without relying solely on ads. |
| 2025 | 133 | The highest annual number of contracts in the series up to that point. |
| 2026 (through October) | 136 | Cabrera Advogados hires SEO with a new website in January; the holding company of the group's businesses is renamed Orion Digital Holding (Grupo Orion). |
The 2026 count runs through October, the month the database was extracted, so it does not yet cover the full year.
How is Busca Orgânica organized?
Our headquarters is at Av. Salgado Filho, 252, in Guarulhos/SP, open Monday to Friday, 8 a.m. to 6 p.m. Client service is remote, with online meetings, which lets us work with companies in any state without a local office; the list of states with their own page is under SEO service areas by state.
Every project is carried out by our own in-house team, split into the areas shown on the team page, with the leadership and each person's background:
- Sales: leads the initial conversation and builds the proposal with the goals that go into the contract.
- Product: developers, implementers, analysts and writers who build the page architecture, the code and the copy.
- Google Business: manages the Google Business Profile for clients who hire that service.
- Customer success: follows the project after launch and presents the monthly report.
- Marketing, administration and leadership: support the operation and are accountable for the contract.
How we work: our proprietary five-step search engine optimization methodology
In our five published case studies, the searches that brought in clients named the service, the material, the equipment or the region, and almost never the company name. That is why page architecture comes before copy, in this order:
- Diagnosis using the website's own data: Search Console and Google Analytics show what already appears in search, what is missing from the index and where contacts come from.
- Page architecture: one page per service, per region served and per industry, so that each search has its own destination and no two pages compete for the same query.
- Technical optimization: crawling, indexing, speed and the mobile version, based on Google Search Central's SEO Starter Guide.
- Copy by service, region and application: written with the terms buyers actually type and, when the profession has a regulatory board, within its rules, as with the Cabrera Advogados website, built within the OAB (Brazilian Bar Association) guidelines.
- Contact measurement: click tracking on the website's contact channels, which becomes the basis of the monthly client report.
What falls outside our scope
- We do not sell paid media: Google Ads and Meta Ads are handled by Mídia & Tráfego, another company in the group.
- We do not manage social media or produce Instagram posts.
- We do not buy links or use networks of sites built for that purpose, practices that Google Search's spam policies treat as link schemes.
- We do not promise any search ranking: the performance guarantee we offer for organic search is set out in the contract and based on goals agreed at the start of the project, as shown in the guaranteed SEO contract model.
Numbers about Busca Orgânica: what each one measures
Four numbers sum up the operation, all from Grupo Orion's corporate materials from September 2026 and all for Busca Orgânica alone. The year-by-year series in the timeline comes from a different source, the project dashboard, which records 576 contracts and does not include every client served; that is why the dashboard total falls below the corporate figure.
| Number | What it measures | Source and date |
|---|---|---|
| 700+ clients | Companies served by Busca Orgânica since 2021. | Grupo Orion corporate materials, Sep/2026. |
| 900.000+ leads | Contacts generated by Google for clients. | Grupo Orion corporate materials, Sep/2026. |
| R$ 3+ billion | Tracked client revenue. | Grupo Orion corporate materials, Sep/2026. |
| 60% | Increase in demand generation. | Grupo Orion corporate materials, Sep/2026. |
| From 27 to 136 per year | Projects signed per year, from 2021 through October 2026. | Busca Orgânica client database, Oct/2026. |
Each client's results are kept separate by project, with time period and measurement tool, on the SEO success stories page with before, after and sources.
Grupo Orion Companies
One last point about Busca Orgânica: it is the founding company of Grupo Orion, now organized under Orion Digital Holding. When one of our clients needs something outside organic search, we refer the request to the team at the responsible company, without selling its service ourselves:
- Orion Digital Holding: governance and strategic direction for the group's companies.
- Busca Partner: a franchise that licenses the resale of Busca Orgânica's SEO by region or niche.
- Mídia & Tráfego: paid media on Google Ads, Meta Ads and LinkedIn Ads, billed as a fixed monthly fee.
- Sorria Capital: a securitization and structured credit fintech that connects clients with partner institutions.
- Thalamus: AI agents, process automation and custom systems.
- Advogon: legal consulting for businesses, covering contracts and compliance.
If your company wants to be found by people searching for what it sells, talk to Busca Orgânica and tell us which search you need to win first.
Why choose Busca Orgânica?
- Technology company with a proprietary methodology since 2021
- Contractual performance guarantee for organic search
- Work carried out by our own in-house team, based in Guarulhos/SP
- Remote service for businesses all across Brazil
- Tracking of contact clicks on every project
- Numbers published with source and date
Frequently Asked Questions
Busca Orgânica has been around since 2021 and is headquartered at Av. Salgado Filho, 252, in Guarulhos/SP, open Monday to Friday, 8 a.m. to 6 p.m. In its first year it signed 27 projects and, in 2026 through October, 136, according to the company's client database. The headquarters houses the team, but client service is remote, with online meetings, which is why companies from other states hire us without a visit. Clients in Guarulhos can schedule an in-person meeting at the headquarters.
Busca Orgânica does not run Google Ads campaigns or manage social media: our work is the organic channel, meaning Google, Google Maps and AI answers with no pay-per-click. Paid media on Google Ads, Meta Ads and LinkedIn Ads is handled by Mídia & Tráfego, a company of Grupo Orion. When a client keeps running ads, Busca Orgânica measures organic separately from paid in Google Analytics, so each result is attributed to its source, as in the TKL Serv project, which kept its ads running during SEO.
The numbers Busca Orgânica publishes come from two sources, always dated. The four corporate figures (700+ clients since 2021, 900.000+ leads via Google, R$ 3+ billion in tracked client revenue and a 60% increase in demand generation) come from Grupo Orion's corporate materials from September 2026. The project count per year comes from the internal client dashboard, extracted in October 2026. Client results are only shown with a time period and measurement tool, and client accounts are identified as testimonials.
Busca Orgânica is the company that gave rise to Grupo Orion, organized under Orion Digital Holding, which brings together six companies with different roles: Busca Orgânica, Busca Partner, Mídia & Tráfego, Sorria Capital, Thalamus and Advogon. For anyone hiring SEO, GEO or AEO, the contract and the team doing the work belong to Busca Orgânica. When a client needs paid media, credit, automation or legal support, Busca Orgânica refers the request to the team at the responsible group company, which evaluates the case independently.
After launch, Busca Orgânica follows up on the project with a monthly report that combines three sources: Search Console, for searches and indexed pages; Google Analytics, for visits by channel; and the click tracking we set up on the website's contact channels. The report separates organic from paid and compares progress against the goals agreed at the start of the project. Closed deals and revenue are not included, because that data lives in the client's sales system, when one exists.
