SEO and GEO Blog: how to show up on Google and in AI answers

This SEO and GEO blog is written by the Busca Orgânica team for anyone who needs to understand search before changing their website or hiring someone: how Google decides who shows up, how AI answers choose sources and what changes in local search. The 30 articles are grouped into five tracks, each with a recommended starting point.

Where should you start on the SEO and GEO blog?

Choose a track based on your company's situation, not on the hot topic of the moment. The table shows who each track is for, the first article and the service that goes deeper when the topic becomes a project.

Track 1: SEO for beginners

Read them in order: the first article explains the concept, the second separates the channels and the third becomes a work plan.

• What is SEO and how Google decides who shows up in search: for anyone who needs to understand how Google finds, stores and ranks a website before deciding on any investment.
• What is organic search and how it differs from ads and AI: separates unpaid results from sponsored ads and AI answers, and shows how to measure each channel without mixing the numbers.
• How to do SEO on your own website: a 90-day roadmap: for anyone doing it themselves who needs a work order, with a deliverable to check at each stage.
• SEO and GEO glossary: search and AI terms explained: a quick reference of 40 terms, useful when an acronym gets in the way of reading a report or a proposal.
• SEO in 2026: what has changed and what still works: an overview of what AI has changed in search and what still holds true in organic work.
• Social Media on Google: How the Integration Changes SEO in 2026: how social media posts started competing for space in search results and what that means for SEO.
• Best SEO company: how to choose the right one: criteria for comparing vendors by method, by goals written into the contract and by honesty about the algorithm.

When the 90-day roadmap is too much for your in-house team, the complete work is the SEO service delivered by Busca Orgânica.

Track 2: technical, on-page and content SEO

This track starts from a website that already exists. Start with technical SEO, because a page that is not in the index will not show up, no matter how good the text is.

• Technical SEO: what it is and how it works in practice: for anyone with pages missing from the index who needs to know where to start fixing crawling, canonicals and redirects.
• On-page SEO: what it is and how to optimize each page: a checklist for title, H1, URL, images and internal links, with a bad example and a good example for each item.
• Content SEO: what it is and how to write copy that ranks: how to decide which page answers each search, so that two pieces on the same website do not compete for the same query.
• SEO techniques: when to use them, when to avoid them and what the risk is: which technique to apply to each measured problem and which ones Google treats as spam.
• Google ranking factors: what really matters: what Google documents about result ordering and which free report checks each group of signals.
• What is EEAT and how to show each letter on your website: the visible proof of experience, expertise, authoritativeness and trust that a page can display.
• E-E-A-T in 2026: Google's framework for deciding who deserves to be at the top: the concept behind the four letters and their place in how Google evaluates who deserves the top spot.

Track 3: AI in search, GEO and AEO

Start with the difference between the three acronyms before reading about any one of them; the following articles go deeper into one front at a time, from the concept of GEO to technical proposals such as llms.txt and WebMCP.

• The difference between SEO, GEO and AEO: what each acronym optimizes: the starting point of the track, because it defines which search space each acronym competes for and in what order to work.
• What is GEO: definition, origin of the term and first step: the concept and the first practical task: measuring which customer questions the brand already appears in and who is cited instead.
• What is GEO (generative engine optimization): how ChatGPT and Gemini choose the sources they cite and what to do in your content to be part of that choice.
• AEO (Answer Engine Optimization): How to Show Up in Direct Answers Before Everyone Else: how to compete for Google's featured snippet and the short answers given by AI.
• Google AI Mode: what it is and what it changes for your business: Google's conversational search format and what a page needs to show up as a supporting link.
• Google Has Just Become the Largest AI Interface on the Planet: what AI Overviews have changed about clicks in organic search.
• What is RAG and how AI chooses the sources it cites: the technique of retrieving passages before answering and the moment a page gets into or stays out of the list of sources.
• llms.txt: what the file is and when it makes sense: what the proposal asks for, why it does not replace robots.txt or the sitemap and when it is worth publishing the file.
• What is WebMCP and why it matters for your website: the proposal for websites to declare actions to AI agents, such as requesting a quote, still under discussion at the W3C as of October 2026.

To turn your reading into a project for getting cited in AI answers, the service is GEO by Busca Orgânica.

Track 4: local search and Google Business Profile

• Google Business Profile postcard: how to verify your profile: what to do when the code sent by mail does not arrive and which other verification methods Google may offer.
• How to turn local searches in Guarulhos into customers every month: the four pieces of local search (profile, a page per service and area, reviews and measured contact clicks), with examples from the city where we are headquartered.

Track 5: authority, press and prospecting

• What is link building: how to earn and evaluate links: how to earn links with your own data, press stories and real partners, and how to evaluate a link before accepting it.
• Off-page SEO: what it is and how to build authority outside your website: the full work of off-site reputation, which goes beyond links and includes brand mentions, press and reviews.
• What is press relations: the concept, the difference between traditional and digital press relations and how to measure what a mention has brought in.
• Copy for customer prospecting: how to write messages that start conversations: message templates by channel and by stage, with the most common mistake for each one.

Active outreach to target accounts, combined with organic search, is the B2B prospecting service.

Project story

• The story of the New-Fix project, a fastener manufacturer from Ferraz de Vasconcelos: the project story told from the company's side. To compare it with other projects, use the metric on the New-Fix case page, with period and source, where the result appears as reported by the marketing manager at the time.

What is the difference between articles on similar topics?

Four pairs of blog articles cover neighboring topics. The difference lies in the angle, and reading both is only worth it when your question is the one the second article answers:

To follow what Google itself announces, the primary source is the Google Search Central Blog, and algorithm updates appear on the Google Search Status Dashboard. When an article on this SEO and GEO blog talks about a Google change, check the announcement date in these two sources.

If an article describes your website's problem, talk to Busca Orgânica and tell us which track you were reading.