Every Busca Orgânica project is built by our in-house team. We are a technology company focused on Google rankings and AI citations, with a proprietary methodology and a performance guarantee written into the contract.

Our structure includes leadership, administration, customer success, sales, product (developers, implementers, analysts and copywriters), marketing and Google Business. Meet the people who lead our projects:

Leadership

Matheus Aranha, Founding Director, Grupo Orion

Matheus Aranha

Founding Director, Grupo Orion

LinkedIn

CEO and founder of Busca Orgânica since 2021, working in digital marketing, media and traffic. Before that, he spent almost five years as a sales manager.

Education

  • Bachelor of Laws - Fig-Unimesp (2023)
  • Bachelor of Laws - Universidade São Judas Tadeu (2020)
Leonardo Feliciano, Sales Director, Grupo Orion

Leonardo Feliciano

Sales Director, Grupo Orion

LinkedIn

Sales Director of Grupo Orion - an ecosystem that brings together Busca Orgânica, Thalamus AI and Mídia e Tráfego - leading operations that serve more than 1,000 active clients. A speaker on Sales and Technology, he combines legal and technology expertise to analyze the impact, regulation and applicability of AI to market efficiency.

Education

  • Law and Legal Services

Courses and certifications

  • Digital Marketing - Alphabet (Google)
  • Sales Management - Sebrae
  • Customer Success - CS Academy
Gabriel da Cruz Brigato, Director, Grupo Orion

Gabriel da Cruz Brigato

Director, Grupo Orion

LinkedIn

An entrepreneur with more than 13 years of experience, he is co-founder of Orion Digital Holding - which includes Busca Orgânica and the fintech Sorria Capital - and the creator of Thalamus.ai.

Education

  • Civil Engineering - FEI
  • Graduate Degree in Business Administration and Economics - INSPER
  • Specialization in Financial Statements - Saint Paul

Courses and certifications

Victor Dereste, Director, Grupo Orion

Victor Dereste

Director, Grupo Orion

LinkedIn

CEO of Refactor Sport Cycling and an equity partner in Busca Orgânica since 2021. He is also co-founder of Labrador Construtora e Incorporadora and a partner in Trez Shoes.

Education

  • Bachelor of Laws - Centro Universitário FMU | FIAM-FAAM (2017)

Product and Marketing

Caique Matos, Product Manager

Caique Matos

Product Manager

LinkedIn

With 7 years of experience combining technology, business and financial strategy, he works as a Product Manager on projects across Grupo Orion Digital Holding.

Education

  • Systems Analysis and Development - FECAP
  • Graphic Production Management - Senai
  • MBA in Financial Management and Controllership - Universidade São Judas Tadeu
Henrique Perez, Copywriter and Marketing Manager

Henrique Perez

Copywriter and Marketing Manager

LinkedIn

At Busca Orgânica since 2022, he is a senior copywriter responsible for organic SEO content, marketing strategy, paid traffic management and project management. He has published more than 4,000 articles and managed more than 30 clients on advertising platforms.

Education

  • Executive MBA in Digital Communication, Branding and Storytelling - Pontifícia Universidade Católica do Paraná (2023)
  • Bachelor of Mechatronics Engineering - Faculdade Eniac (2019)

Courses and certifications

  • Claude Code in Action - Anthropic
  • Building with the Claude API - Anthropic
  • Introduction to Model Context Protocol - Anthropic
  • Introduction to Claude Cowork - Anthropic

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