SEO consulting is the service in which Busca Orgânica audits the website, builds a 90-day plan prioritized by impact and reviews the deliverables, while the client's marketing, IT or content agency does the execution. We provide the direction and the method; day-to-day operations stay with your team.
Companies that hire Busca Orgânica's SEO consulting already have people to produce content and work on the website, but they do not know whether they are working on the right pages. Busca Orgânica is a technology company with its own methodology, headquartered in Guarulhos (SP), with more than 700 clients served since 2021 (Grupo Orion corporate materials, Sep/2026). In the consulting engagement, your team works with documents that have a defined name and format: the technical audit report, the keyword and page map and the 90-day plan prioritized by impact and, during ongoing support, the review checklist, the same one we apply to the pages we write ourselves.
Consulting or done-for-you service: what changes for your team?
The difference lies in who does the hands-on work and who is accountable for the goals. In consulting, we deliver the path and review the work; the client's team publishes content, adjusts the website and implements the fixes. In the done-for-you SEO service, our team carries out these tasks. The table shows what Busca Orgânica delivers in each one.
| Aspect | SEO consulting | Full execution |
|---|---|---|
| Who executes | The client's in-house team | The Busca Orgânica team. |
| What Busca Orgânica delivers | Audit report, keyword and page map, 90-day plan, checklist-based review and training | Published pages, applied fixes and a monthly report of contacts per page. |
| Contractual performance guarantee | None, because execution stays with your team | Yes, under the guaranteed SEO model. |
| Best for | Companies with a team that want autonomy | Companies without a team for the SEO routine. |
| Knowledge transfer | High, the team learns the method on its own website | Concentrated at Busca Orgânica. |
What does Busca Orgânica SEO consulting deliver in each phase?
The consulting engagement is organized into five deliverables, in the order your team will need them. The ordered action plan, which the market calls a roadmap, follows the proprietary search engine optimization methodology described in SEO for businesses; the difference is that each line comes with the role on your team that will execute it: writing, IT or whoever manages the content.
- Technical audit report. The starting point is the domain's Google Search Console, and what changes compared to the done-for-you service is the format: each finding is written for whoever will fix it, with the affected page, the problem and the expected fix, so that IT or the writer can act without needing a meeting.
- Keyword and page map. Every search that matters to the business gets an address: the existing page that should be adjusted, the one that should be merged with another, or the one that still needs to be written.
- 90-day plan prioritized by impact. The list of what to do first, why to do it and what to expect from each action. Impact is estimated using what Search Console already shows: as a rule, adjusting a page that already receives impressions comes before writing a page with no history. Each recommendation is based on what Google documents in its SEO starter guide, not on lists of speculated factors; the post about Google ranking factors separates one from the other.
- Review of deliverables. We check what your team has published before the effort is wasted: text, title, internal links and structured data, which follow the public vocabulary of Schema.org.
- Training. We pass the method on to the people who execute, using the client's own website, so that the team finishes the project knowing how to repeat the work without depending on us.
Who is consulting a good fit for?
Consulting makes sense for three profiles. The first is a company with a marketing team that produces content but does not know whether it is prioritizing the right things. The second is a development team that needs to know what to fix on the website and in what order. The third is a manager who already works with another agency or freelancer and wants an independent technical second opinion on what is being done. In all three cases, there is execution capacity; what is missing is direction.
In manufacturing, the website usually belongs to IT and the catalog is extensive, with one page per product line, which places the company in the second profile. The industry breakdown, which totals 159 projects in our portfolio (internal dashboard, Oct/2026), is in SEO for manufacturing. Because consulting takes place in online meetings and shared documents, the team can be in any state; the areas with their own page are listed under service areas by state.
What does your team receive in each ongoing review?
During ongoing support, whose cadence is agreed in the proposal according to your team's production pace, each cycle ends in a review, and your team leaves it with three deliverables:
- Reviewed pages. The list of pages checked in the cycle, each with the checklist item that failed and the recommended fix.
- Updated plan. The 90-day plan redone with what Search Console has shown since the previous review.
- Next batch. The actions for the following cycle, in the plan's order of impact.
In the review, we apply to your team's pages the same checklist we use for the pages we write: the keyword appears in the first paragraph, each page answers a single search, each answer to a buyer's question works when read outside the page, and there is a link to the service's parent page. A page that fails any of these points comes back with the recommended fix before going live.
What does a consulting roadmap look like in practice?
The excerpt below is an illustration of the format we deliver, put together for this page, not a client's plan. Each line states the action, the reason and the expected impact, so your team knows what to do and can explain to leadership why to do it.
| Order | Action | Reason | Expected impact |
|---|---|---|---|
| 1 | Merge two pages competing for the same search | They split the clicks and neither reaches the first page | One strong page instead of two weak ones. |
| 2 | Create a page for a service that currently only appears on the home page | People searching for the service land on a generic page | A dedicated destination for that search. |
| 3 | Fix the reason product pages are left out of the index | Google does not show what it has not indexed | Pages eligible to appear in search. |
Each line comes from cross-referencing what Search Console shows about real searches with what the website offers, and the full plan follows this format, with one line per action.
For a comparison with the done-for-you service, consider New-Fix, a fastener manufacturer from Ferraz de Vasconcelos (SP) that handed its SEO over to our team in March 2023. The marketing manager at the time reports an average 40% increase in the efficiency of digital channels, a reported figure rather than a system measurement, in a done-for-you SEO project described in the New-Fix case study, with 40% more efficiency in digital channels according to the manager.
How much does SEO consulting cost?
The price of Busca Orgânica consulting comes out of the audit, with no fixed price list, and depends on four variables: the format, the size of the website, the number of websites and the frequency of review meetings. There are two formats: in one-time consulting, the 90-day plan is the last deliverable and your team continues on its own from there; in ongoing support, the plan is redone at every review. Hours for reviewing deliverables and for training are included in the same calculation.
| Variable | In one-time consulting | In ongoing support |
|---|---|---|
| Scope | Technical audit, keyword and page map and 90-day plan | The same deliverables, plus review of deliverables in each cycle. |
| Size and number of websites | Defines the hours for auditing and mapping | Also defines the volume of pages to review per cycle. |
| Meetings | Presentation of the audit and the plan | Cadence agreed at the start, according to your team's pace. |
The timeline for the one-time audit and the period of ongoing support are also set out in the proposal, because they depend on the number of pages to audit and the pace at which your team executes. With the proposal in hand, it is worth adding to the consulting fee the hours your team will dedicate to execution and comparing the total with the done-for-you service. When the in-house team is already at capacity, full execution may be more cost-effective.
When consulting is not the best option
SEO consulting is not the right choice when the company has no one to delegate execution to. A good plan is useless if there is no one to publish the content, adjust the website and implement the technical fixes. A test before hiring: for each line of the 90-day plan, is there someone on your team with time to execute it this quarter? If the answer is no for most of them, the full service, in which we execute the SEO, tends to deliver more.
Consulting also connects to other workstreams when the audit points to them, such as website design, when the foundation needs to be rebuilt, and GEO, when the goal comes to include AI-powered search. If the Search Console data shows that almost no one searches for what the company sells, the recommendation shifts channel and moves to B2B prospecting.
Want an independent read on what is holding your website back and where your team should start? Talk to Busca Orgânica and request a consulting proposal.
