Busca Orgânica's SEO for businesses is the service in which our team carries out all the organic work on the website, from the Search Console assessment to the published page and the measured contact click. In organic search, Busca Orgânica works with a performance guarantee set out in the contract, with targets agreed at the start of the project.
The SEO for businesses we sell is for companies that need Google to bring in quote requests and do not have people in-house to write, publish, fix and measure the website every month. Busca Orgânica is a technology company with its own methodology, headquartered in Guarulhos (SP), with more than 700 clients served since 2021 (Grupo Orion corporate materials, Sep/2026). The metric that matters to anyone hiring SEO comes from the same source: Busca Orgânica clients have generated more than 900.000 leads via Google and more than R$ 3 billion in tracked revenue.
What is included in the SEO service delivered by Busca Orgânica?
The managed SEO service is the contract in which Busca Orgânica does all the organic work on the website, from reading the data to the live page. We do not hand over a task list for your team to complete. The concept of SEO, with crawling, indexing and the three classic pillars, is explained in the guide what is SEO; here we cover what we contract, how we execute it and how much it costs.
The scope includes the domain assessment, page architecture, copywriting, technical fixes, brand authority, contact click tracking and the monthly report. Excluded are Google Ads and Meta Ads, which at Grupo Orion are handled by Mídia & Tráfego, and social media management. Putting this boundary in writing avoids the misunderstanding we hear most in the first conversation: expecting from organic search the next-day results that only ad spend can buy.
What is the difference between managed SEO, SEO consulting and GEO?
The difference lies in who does the work and where the brand wants to appear. In managed SEO, our team writes, publishes, fixes and measures. In SEO consulting, Busca Orgânica delivers the assessment and the plan and reviews the pages, while your company's marketing or IT team publishes. GEO, optimization for AI answers, works on getting the brand cited in ChatGPT, Gemini and Google's AI Overviews and builds on the same SEO foundation.
| Company situation | What we recommend |
|---|---|
| No one has time to write, publish and fix the website | Managed SEO, described on this page. |
| There is a marketing or IT team able to execute, but without a priority order | Consulting, with a plan and review of deliverables. |
| Leadership only approves the project with written targets and deliverables | Managed SEO, under the contract model with a performance guarantee. |
| The brand needs to be cited by AI assistants, in addition to appearing on Google | GEO, once the SEO foundation is in place. |
Google itself states, in its documentation on AI features and your website, that SEO practices still apply to AI Overviews and AI Mode, with no additional technical requirement. That is why managed SEO increases the chance of the brand being cited in these answers, even though there is no way to guarantee it: each platform chooses its sources by its own criteria.
How does SEO for businesses work at Busca Orgânica?
The work follows our own search engine optimization methodology, in seven stages, and each stage ends in a deliverable the client can check. The order is always the same; the timeline for each stage comes in the proposal, because it depends on the size of the website.
- Assessment with domain data. We read Google Search Console and Google Analytics to learn which searches the website already appears in, which pages are out of the index, which compete for the same search and where contacts come from today. Deliverable: an assessment with priorities.
- Page architecture. We design one page per service, one per state served, one per sector and, where search exists, one per service in each city. Deliverable: a page map with the keyword for each URL.
- Page-by-page copywriting. Each text answers the search in the first paragraph, uses the buyer\'s vocabulary and answers the questions they have before requesting a quote. Before publishing, we compare each page\'s sentences with the rest of the website, so that no two pages tell the same story. Deliverable: copy approved by the client.
- Technical fixes. Crawling, indexing, sitemap, structured data and speed, measured by Core Web Vitals. Deliverable: a list of applied fixes.
- Authority. Brand mentions on portals and media outlets that Google and AI tools use as sources, when the contract includes this front. Deliverable: published mentions.
- Contact click tracking. We record every click on phone, WhatsApp and form, linked to the page it came from. Deliverable: contacts per page, month by month.
- Monthly report. What was done, how the agreed metrics evolved and which pages generated contacts. Deliverable: the report and priorities for the following month.
In assessments, what we find most often on business websites is not a lack of copy but a lack of measurement: the website gets visits, but no one knows which page generated the last quote request. Without that number, the decision about where to invest is a guess. That is why our report shows contacts per page, not just visits.
This website follows the architecture we apply for clients: the service on this page, the markets in service areas by state and the service-by-city combination in SEO in Guarulhos, the city where we are headquartered.
Which companies benefit most from managed SEO?
SEO for businesses pays off most when the buyer searches before requesting a quote and the salesperson cannot reach them another way. In the Busca Orgânica client base (internal dashboard, Oct/2026), the two groups with the most projects contracted since 2021 are exactly these: 165 in service providers and 159 in manufacturing.
- B2B manufacturing: technical buyers search by process, material and application, and each combination calls for a page. The sector focus is in SEO for manufacturing.
- Service providers: law, engineering, HVAC and maintenance, where the search combines the service and the place. The details are in SEO for service providers.
- Companies in São Paulo state: 489 projects in the base are from the state of São Paulo, 186 in the capital and 124 in Guarulhos, as shown on the SEO in São Paulo page.
- Companies in other states: service is remote, with online meetings; in Paraná, the base has 15 projects, 9 of them in Curitiba, gathered in SEO in Paraná.
When SEO is not the fastest route
If the company needs sales as early as next week, SEO alone does not deliver that speed, and in that case paid media tends to be the starting point while organic search matures. SEO also loses strength when there is no search demand for the product, a situation where other fronts, such as B2B outbound prospecting, make more sense. Being honest about this limit is part of the Busca Orgânica method, which would rather say when organic search is not the priority than sell work that will not pay off.
Where to start within SEO?
Not everyone who arrives here wants to hand full execution to an outside team. Many people come with a narrower question. Each one has its own page on the website, following the rule we apply in client projects: one search intent per URL, with no two pages competing for the same answer.
| Page | The question it answers |
|---|---|
| How to get my website on Google\'s first page | The step-by-step for the company to do the work itself, with the team it already has. |
| Get your website on Google\'s first page | How hiring the first-page service works and what is delivered and measured each month. |
| Rank first on Google | Who decides each spot at the top of the screen, from ads to organic results, and which one is realistic for your type of company. |
| Google\'s first page without paying per click | The math comparing investment in organic search with ongoing spend on paid clicks. |
| Promotional website | How your own website starts working as a promotion channel for the company, not just as a business card. |
| Online promotion | Which channels promote the company online and what role search plays among them. |
| Search marketing | The concept of search engine marketing and the line between organic results and sponsored links. |
| Organic search | What the term means, as a concept and as a service, separate from our company name. |
If you have already decided to hire the full work, keep reading this page: pricing, cases and the guarantee come next.
How much does SEO for businesses cost?
Busca Orgânica does not publish a price list, because two websites in the same industry can require very different efforts. The proposal comes from the domain assessment, with no package price, and considers four factors.
| Factor | What we look at | Why it weighs on the budget |
|---|---|---|
| Services and cities | How many pages the website architecture calls for | Each page is written, reviewed, published and measured separately. |
| Website condition | Whether the current website can support the new pages or needs to be rebuilt | A website without a technical foundation may need rebuilding before SEO. |
| Competition | Who holds Google\'s first page today for the service terms | A competitive market calls for more copy and more brand mentions. |
| Contract fronts | Whether authority, Google Business Profile and prospecting are included | Each front has its own execution and deliverable. |
A hypothetical example helps read the first row: a company with 4 services serving 5 cities could reach 20 service-and-city pages. We only write the ones with measured search, and the budget follows that number. Ad spend is not part of the math, because organic clicks are not paid.
Concrete examples: what SEO delivered for five companies
The five projects below are SEO delivered by Busca Orgânica in the state of São Paulo, with clients who authorized publication and a known starting point. Four have metrics measured in a system; New-Fix\'s is the client\'s own account. Two of them, summarized below, show the full service, including the new website.
S Moldes Ferramentaria: 115 contact clicks per month from a website that did not exist
At S Moldes Ferramentaria, in Guarulhos (SP), the starting point was zero: 20 years of a client portfolio built on referrals and no website until April 2022. The family decided to sell to buyers who did not yet know the company, and the SEO project contracted that month included a new website, live in May 2022. The central decision was to understand how engineers and buyers look for suppliers: they type the process and the material of the part, such as an injection mold for zamak. That is why each service, material and sector got its own URL, and the technical work put the CNC machining page or the mold maintenance page in a position to appear in search, not just the homepage. With click tracking installed since launch, the tool shop went from no contacts coming from the internet to an average of 115 contact clicks per month between May/2022 and Sep/2026. In the same period, Google Analytics totals 32,000 visits across all channels. The number measures clicks, not molds sold. The stages are in the S Moldes case, with 115 contact clicks per month since 2022.
Cabrera Advogados: organic search became 62.7% of the website\'s users
At Cabrera Advogados, a law firm in Guarulhos (SP) serving the São Paulo Metropolitan Region, the problem was about source, not just volume. The website existed, but every contact came from ads, which were expensive and poorly qualified, and without a customer relationship management system (CRM) no one knew what each channel brought in. The SEO contracted in January 2026 included a new website, published in February. Each practice area and each region served got its own page, and the copywriting challenge was to use the term the client types without going beyond the limits of OAB Provision 205/2021 on lawyer advertising. Click tracking solved the other half of the problem, because every contact now had a source channel. Google Analytics shows the effect on traffic sources: from February to October 20, 2026, the website had 11,000 active users, 6,900 from organic search (62.7%) and 2,400 from paid traffic, while in 2025 the organic channel did not exist. In 2026, this count reaches an average of 400 contact clicks per month, and there is no pre-project number to compare. The order of the stages and the OAB rule applied to each area are in the Cabrera Advogados case, from zero to 6,900 organic users in 2026.
The table brings together the five cases, with the starting point and the source of each number.
| Client | City | Starting point | Result | Source |
|---|---|---|---|---|
| Cabrera Advogados | Guarulhos/SP | Website contacts only via paid traffic; no organic users in 2025 | 6,900 organic users from Feb to Oct 20, 2026, 62.7% of active users | Google Analytics. |
| S Moldes Ferramentaria | Guarulhos/SP | No website or online presence until Apr/2022 | Average of 115 contact clicks per month, from May/2022 to Sep/2026 | Click tracking. |
| Vip Drinks | Guarulhos/SP | Orders by referral, with no position in organic search | Average of 1,000 organic visits per month and at least 100 qualified quotes per month, from Jul/2022 to 2026 | Google Analytics and click tracking. |
| TKL Serv | São Paulo/SP | Lead generation 100% through ads and referrals | 8,600 cumulative organic users, from Sep/2024 to Sep/2026 | Google Analytics. |
| New-Fix | Ferraz de Vasconcelos/SP | Agency switch in Mar/2023 | +40% digital channel efficiency, index from 100 to 140 | Account from the marketing manager at the time, not a system measurement. |
Who makes the list, how each number was measured and why some clients do not appear is explained in Busca Orgânica SEO success stories.
What does the performance guarantee cover in this contract?
In managed SEO, the contract targets come from the assessment and combine deliverables that depend on our work, such as published pages and applied fixes, with metrics the client follows in the monthly report. The contract does not promise rankings, first place or AI citations, because Google decides how results are ordered. The full model is in SEO with a performance guarantee in the contract.
Want to know how many pages your website needs, which ones already exist and what is keeping contacts from coming in today? Request an assessment from Busca Orgânica and get a proposal built on your domain\'s data.
