GEO consulting is Busca Orgânica's guidance for teams that will execute the AI work on their own: we measure who AI assistants cite today, deliver the question map, the plan and the technical roadmap, and review what the team publishes. For that reason, it is not covered by the performance guarantee.
GEO consulting exists for companies that already have people who write, people who publish and people who manage the server, but do not know what that team should change for the brand to appear in answers from ChatGPT, Gemini, Perplexity and Google's AI summaries. Busca Orgânica delivers the diagnosis, the working documents and the review; your company's marketing, content and IT teams make the changes. If you prefer us to do the execution, the full project is on the page about how to choose a GEO agency.
What is GEO consulting?
It is technical guidance so that the client's own team can execute GEO, the optimization for generative engines that write answers instead of listing links. The product of the consulting is not the published page: it is the decision about which page to publish, with which excerpt at the opening, which bot to allow and which news site to target for a mention. The GEO service itself, with what it measures and changes, is described on the GEO page.
Four roles usually take part in the work on the client side, and each one receives different documents. Sales brings the questions it hears from buyers. Content rewrites the pages. IT handles robots.txt, the firewall and code. Marketing drives external mentions and listings. When one of these roles does not exist at the company, the gap shows up at the kickoff meeting, and the plan states what is on hold for lack of an owner.
What is the difference between GEO consulting and SEO consulting?
Both have the same design, we guide and your team executes, but they measure different things and deliver different documents. SEO consulting works on ranking and clicks on Google based on Search Console. The AI version works on presence inside answers, based on questions tested in the assistants.
| Aspect | SEO consulting | GEO consulting |
|---|---|---|
| What is measured | Impressions, ranking and clicks on Google | Brand citations and linked sources in AI answers |
| Main input | Search Console data | Buyer questions tested in a clean session |
| What IT receives | Crawling and indexing fixes | Rules per AI bot, firewall and text delivered in the HTML |
| Weight of external sources | Links and mentions as an authority signal | Mentions on the news sites the assistants themselves link to |
| When to start with it | The website does not yet appear on Google for what it sells | The website already appears on Google, but the brand disappears when buyers ask AI |
What are the GEO consulting deliverables?
Each document has a name, a format and an owner on your side, so the team knows what to do with it without scheduling another meeting.
- Audience question map. The questions buyers ask before closing, grouped by service and by buying stage, each tied to the website page that should answer it.
- Record of who AI cites today. For each question, the test date, the assistant, the brands cited and the links shown as sources.
- Answer-page and source plan. The list of pages to create or rewrite, with the recommended opening sentence, and the list of news sites worth targeting for mentions. The copy rules follow the SEO for AI standard.
- Technical roadmap for IT. robots.txt rules per bot, firewall allowlisting, content outside of scripts and structured data in the Schema.org vocabulary, within the scope of website optimization for AI. Each rule in the file follows the syntax in Google's introduction to robots.txt.
- Training. Sessions on the client's own website: how to test a question, how to write the opening excerpt and how to read AI visits in Google Analytics.
- Periodic review. A check of what the team published and a retest of the questions in the map.
How does GEO consulting work in practice?
The work starts with assigning responsibilities and only then moves to the diagnosis, because a plan without an owner becomes a forgotten file.
- Kickoff meeting. We define with the client who is responsible for content, IT, mentions and the questions from sales.
- Diagnosis. We test the questions in the assistants, classify the sources that appear and check how AI bots receive the website.
- Plan presentation. Each line comes with the action, the reason, the responsible role and the signal that will show whether it worked.
- Training. We teach the method using the client's own pages, not generic examples.
- Execution by the client's team. Content, IT and marketing work through the plan's lines at the company's pace.
- Review. We check every published page against the plan and rerun the map's questions in a clean session.
- Updated plan. Lines that have already shown an effect come off the list and the next ones go on.
The mistake we see most in in-house teams is rewriting all the copy for AI and forgetting about access: the firewall keeps blocking the bots, and the new copy is never read. That is why the technical roadmap comes before the first rewritten page.
Where does GEO consulting make the most difference?
It makes the most difference at companies that already have their own content and IT, already invest in SEO with an in-house team and now want to extend the work to AI answers without hiring out the entire execution. It also serves groups with several websites and a central team that needs a single method for all brands.
It is not the right choice when no one at the company has time to execute the plan, when IT is outsourced and cannot change the firewall or the code, or when leadership wants a goal in the contract. In those three cases, the full project works better.
Concrete example: three plan lines, from diagnosis to review
This excerpt is illustrative, built for this page with a fictional electric forklift maintenance company, and shows how a plan line reaches each role on the team.
| Question tested | What the diagnosis recorded | Action | Owner | How we review |
|---|---|---|---|---|
| Who does electric forklift maintenance in Campinas? | Two competitors cited; the company's website has no city page | Create the city page with service turnaround time and brands serviced | Content | Review of the first sentence and a retest of the question |
| How much does an electric forklift service cost? | The assistant links to an industry news site; the company's website only answers with a form | Write the service page covering what changes the price, with no made-up figures | Content | Check of the pricing factors against what sales actually charges |
| All questions in the map | OpenAI bot getting a 403 error in the server log | Allow OAI-SearchBot in the firewall | IT | New access as the bot and a log review |
The third line is the first in the plan, even though it is the least visible, because without it the other two never reach the assistant. That is the kind of ordering the consulting decides for the team.
How much does GEO consulting cost?
The price of GEO consulting is set after a conversation about the size of the company and the team, with no public price list. Four variables define the proposal:
- the number of questions in the map and of assistants each one is tested in;
- the number of websites, brands and pages included in the diagnosis;
- how many reviews and training sessions the team needs;
- the level of detail required in the technical roadmap, which grows when the website runs on proprietary technology or several environments.
The consulting is not covered by the performance guarantee. The contract covers the documents, the reviews and the training, but the result depends on what your team publishes and when it publishes it. The contractual guarantee applies to organic search when our team does the execution, as described on the SEO with a guarantee page. As with any content, copy produced with the help of AI goes through review with the same criteria as Google's guidance on AI-generated content: what counts is usefulness, not the tool.
Tell Busca Orgânica who on your team will execute and which websites are included in the work: talk to Busca Orgânica and receive a consulting proposal built around that team.
